CPG Branding, Marketing and Social Media Tips

August 8, 2024
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CPG Branding and Marketing Tips in the Age of Social Media In today’s fast-paced digital landscape, consumer packaged goods (CPG) brands must navigate an ever-evolving marketing environment dominated by social media. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter and TikTok, there’s an unprecedented opportunity—and challenge—for CPG brands to captivate and retain their target audience. Understanding...

Celebrating Food Sustainability on Earth Day

April 12, 2024
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Why manufacturers should pursue food sustainability certifications With Earth Day approaching on April 22, it’s fitting to focus on food sustainability and the benefits it can bring manufacturers, consumers and our environment. As our world grapples with the challenges of sustainable development, it’s becoming increasingly important for manufacturers to prioritize food sustainability practices. In fact, manufacturers can pursue certifications that...

2024 Retail Food Trends to Watch

March 19, 2024
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Grocery Store Trends Every Food Manufacturer Should Know in 2024 As we head further into 2024, the landscape of grocery stores continues to evolve, with new trends emerging constantly. For food manufacturers, it is crucial to be informed and adapt to these grocery store trends in order to stay relevant and meet the changing demands of consumers. Why manufacturers need...

Food Marketing Tips for Manufacturers Targeting Retailers

February 21, 2024
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Selling to Supermarkets: Food Marketing Tips for Manufacturers Are you a food manufacturer looking to sell your products to grocery stores? This post shares some valuable food marketing tips from our experts at Bay Food Brokerage to help you navigate selling to supermarkets. Understand the Supermarket Industry First, understanding the retail food industry is essential for food manufacturers and brands...

Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging

December 2, 2023
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Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging Grocery stores often need packaging solutions that are both efficient and attractive. Retail food product packaging must meet the expectations of customers while also providing protection, convenience and product placement in stores. Fortunately, there are several strategies manufacturers can use to optimize packaging to appeal to grocery store buyers. If...

How food manufacturers can get the data they need to successfully sell to retailers

August 29, 2023
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How food manufacturers can get the data they need to successfully sell to retailers In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have access to data in 2023. In Part 2, we highlighted specific data-driven insights available to food manufacturers and why they’re important. Here in Part 3, we...

5 Critical Insights Data Gives Food Manufacturers Selling to Retailers

July 31, 2023
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In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have food industry data analytics in 2023. In this post, we drill down to highlight specific key data available to food manufacturers selling to retailers. More importantly, our Director of Perishable Sales and Business Development, Erin McCulloch-Crume, shares how these critical...

Why Data-Driven Selling is Critical for Food Manufacturers in 2023

July 5, 2023
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Data is knowledge, and knowledge is power. In the retail food industry, data helps manufacturers and retailers in understanding consumer behavior. This drives sound strategy development and smart decision-making. Welcome to the first blog post in our three-part series about data-driven selling in the retail food industry. In this post, we highlight why it’s so important for food manufacturers to...

3 Things Food Manufacturers Should Know about Sustainability

May 2, 2023
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According to SPINS’s “Big Trends 2022” report, 77% of all grocery shoppers believe sustainability is important when selecting products. Products that reduce the negative impact on environmental and social factors are examples of manufacturers reacting to these food and beverage sustainability trends. This blog post covers what food manufacturers should know about sustainability demand among grocery shoppers. Keeping a finger...

Retail Food Trends to Watch in 2023

February 2, 2023
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To remain a leading grocery broker in the Southeast, the Bay Food Brokerage team stays current on retail food trends. In this post, our Account Executive Lindsey Baron shares insights on five retail food trends to watch in 2023. She also shares tips for how the right grocery broker partner can help manufacturer clients capitalize on these trends.  5 Retail...