Food Marketing Tips for Manufacturers Targeting Retailers

February 21, 2024
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Selling to Supermarkets: Food Marketing Tips for Manufacturers Are you a food manufacturer looking to sell your products to grocery stores? This post shares some valuable food marketing tips from our experts at Bay Food Brokerage to help you navigate selling to supermarkets. Understand the Supermarket Industry First, understanding the retail food industry is essential for food manufacturers and brands...

Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging

December 2, 2023
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Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging Grocery stores often need packaging solutions that are both efficient and attractive. Retail food product packaging must meet the expectations of customers while also providing protection, convenience and product placement in stores. Fortunately, there are several strategies manufacturers can use to optimize packaging to appeal to grocery store buyers. If...

5 Critical Insights Data Gives Food Manufacturers Selling to Retailers

July 31, 2023
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In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have food industry data analytics in 2023. In this post, we drill down to highlight specific key data available to food manufacturers selling to retailers. More importantly, our Director of Perishable Sales and Business Development, Erin McCulloch-Crume, shares how these critical...

3 Things Food Manufacturers Should Know about Sustainability

May 2, 2023
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According to SPINS’s “Big Trends 2022” report, 77% of all grocery shoppers believe sustainability is important when selecting products. Products that reduce the negative impact on environmental and social factors are examples of manufacturers reacting to these food and beverage sustainability trends. This blog post covers what food manufacturers should know about sustainability demand among grocery shoppers. Keeping a finger...

Food Packaging Challenges & How Manufacturers Are Overcoming Them

January 16, 2023
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Most food manufacturers consistently worry about labor, pricing and production. But, a sometimes overlooked element to delivering product to retailers on time is packaging. Many factors can impact whether a manufacturer fills an order or shorts a retailer, including packaging issues. Thankfully, with enough planning, strategy and creativity, manufacturers can avoid many of the top retail food packaging challenges. Top...

Testimonial: Ithaca Hummus

May 25, 2022
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Testimonial: Ithaca Hummus Bay Food Brokerage has served as Ithaca Hummus’s Southeast food broker since 2017. During that time, we’re proud to have played a role in getting their product into Publix, Earth Fare, Harris Teeter and Ingels stores in the Southeast. And, we’re especially grateful to Ithaca Founder Chris Kirby for sharing his perspective on our partnership in this...

5 Ways to Make Your Product Stand Out on Supermarket Shelves

February 7, 2022
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How understanding food trends and consumer preferences can increase retail sales Shoppers have a plethora of options to choose from when they visit supermarkets these days. Every product category has multiple brands competing for consumers’ attention and dollars. So how does a food manufacturer ensure their products stand out on grocery store shelves? They have to understand the latest food...