Understanding the Costs of Going into a New Food Retailer Securing product placement on the shelves of a new food retailer can be extremely exciting. But, before signing a contract with a retailer, manufacturers should gain a clear understanding of the costs associated with selling products with that retail partner. This is because underestimated or surprise program fees run the...

Bay Food Brokerage Changes Logo, Rebrands for an Updated Look Bay Food Brokerage is proud to announce our new company logo and refreshed brand! We’ve been in business for over 31 years, and in that time have had six company logos, including our commemorative 30th Anniversary logo last year. The newest logo captures the strength and solidity of our company...

CPG Branding and Marketing Tips in the Age of Social Media In today’s fast-paced digital landscape, consumer packaged goods (CPG) brands must navigate an ever-evolving marketing environment dominated by social media. With millions of users actively engaging on platforms like Instagram, Facebook, Twitter and TikTok, there’s an unprecedented opportunity—and challenge—for CPG brands to captivate and retain their target audience. Understanding...

Grocery Store Trends Every Food Manufacturer Should Know in 2024 As we head further into 2024, the landscape of grocery stores continues to evolve, with new trends emerging constantly. For food manufacturers, it is crucial to be informed and adapt to these grocery store trends in order to stay relevant and meet the changing demands of consumers. Why manufacturers need...

Selling to Supermarkets: Food Marketing Tips for Manufacturers Are you a food manufacturer looking to sell your products to grocery stores? This post shares some valuable food marketing tips from our experts at Bay Food Brokerage to help you navigate selling to supermarkets. Understand the Supermarket Industry First, understanding the retail food industry is essential for food manufacturers and brands...

In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have food industry data analytics in 2023. In this post, we drill down to highlight specific key data available to food manufacturers selling to retailers. More importantly, our Director of Perishable Sales and Business Development, Erin McCulloch-Crume, shares how these critical...

As a retail food broker that has been in the industry for nearly 30 years, we’ve seen the following scenario many times. A food manufacturer’s sales team goes in to pitch a new product to a major retailer. The product is great, in almost all aspects. But there’s one small thing – like the package is one-half inch too long...

To remain a leading grocery broker in the Southeast and best serve our clients, the team at Bay Food Brokerage is committed to staying up-to-date on retail food trends. In this post, two of our Account Executives, Greg Betz and Lindsey Baron, share their insights on: Why it’s important for food manufacturers to understand retail food trends How the right...

Our Owner, President and CEO Cammie Chatterton has worked in the food industry for over thirty years. In fact, she was one of the first women in the country to open a retail food brokerage company, in 1993. Currently, Bay Food Brokerage is one of the fastest-growing businesses in Tampa Bay, where we’re based. So, to say Cammie knows a...