Retailer services

Retailer Services

At Bay Food Brokerage, we believe in the power of a productive manufacturer-broker-retailer relationship. We know the Southeast consumer is better served when we all work together to meet - and better yet, exceed - their expectations.


Private Label Development

Retailers come to us when they need assistance with their private label, or “own brand,” products. 
  • Vet and source manufacturers/suppliers 
  • Help manufacturers establish insurance and meet regulatory requirements
  • Help suppliers develop and produce packaging, and coordinate lead-times

Innovation Consulting

Retailers often ask our  leaders for advice and insight about industry trends and sources. 
  • Regular attendance at food industry trade shows and conferences
  • Access to syndicated data and analytics, through our partnership with SPINS
  • 30 years in the retail food brokerage business

Admin & Special Projects

We help take some of the administrative load off of retailers and also step in to assist with projects when needed. 
  • Filling out forms for retailers and manufactures, to ensure speed and accuracy
  • Special Projects - For example, building instructions for store employees on how to prepare a ready-to-eat meal sold in the deli

Client Testimonials:


It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.

Jennie-O Turkey Store

Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”

Krinos Foods

Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!

Clemens Food Group

We’ve grown substantially with Bay Food’s help. I’d say in the last three years we have tripled our business at Publix.

Tillamook Dairy

They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.


Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.

Request A Consultation.

Our Executive & Sales staff are ready to help you achieve success. Request more information today and learn how our best-in-class services will work for you!
Contact Us