Store level sales and makreting

Store-level Sales & Marketing

Our clients receive the highest level of store-level sales and marketing support available. Our retail team combines best-in-class service with the latest technology to maximize retail sales for our food manufacturer clients.

Many of our counterparts in the industry use a subcontracted and/or day-labor workforce for executing their in-store services. But we are proud to say that we have retail representatives that are full-time, salaried sales employees. This means our retail reps are highly trained, dedicated to their roles and committed to our clients’ long-term success.

THE ROLE OF OUR RETAIL REPS

Sales


Offering complete retail coverage with an action focus that guarantees the highest possible level of stock distribution and inventory.
  • Selling the product into the store when there are voids
  • Checking inventory for auto-replenishment orders
  • Fixing shelves, date rotation, ensuring proper display, resets

Marketing


Maximizing in-store opportunities for products to be seen and purchased.
  • POS placement: trays, rail strips, danglers, etc.
  • Placing/ensuring additional displays and signage, especially during ads
  • Special retail projects, such as surveys, couponing and photo opportunities
  • Grand opening support

Relationships


Consistently communicating with store managers helps ensure all products are in the best location to allow for maximum retail growth.
  • Regular meetings with store managers to increase product knowledge
  • Alerting managers when promotions and new items are coming
  • Manager handouts for education and notifications
  • We also collaborate with distribution partners and manufacturer retail reps in the market

Client Testimonials

 

Jennie-O Turkey Store

Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”

Scott Bragg
Regional Business Manager

Krinos Foods

Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!

Shannon Kale
National Sales Manager

Tillamook Dairy

They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.

Stephanie Carson
Director of Sales, Eastern U.S.

ZenWTR

It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.

Mike Rigney
VP of National Accounts (East)

FrieslandCampina

Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.

Luis Teijeiro
FrieslandCampina Consumer Dairy US

Request a Consultation.

Our Executive & Sales staff are ready to help you achieve success. Request more information today and learn how our best-in-class services will work for you!
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