Retail Services

Bay Food Brokerage is a full-service retail brokerage company. However, if you have an internal sales team or other broker already focusing on retailers at the headquarters level, we can still partner with you for services at the store level.

Our clients receive the highest level of store-level sales and marketing support available. Our retail team combines best-in-class service with the latest technology to maximize retail sales for our food manufacturer clients.

Many of our counterparts in the industry use a subcontracted and/or day-labor workforce for executing their in-store services. But we are proud to say that we have retail representatives who are full-time, salaried sales employees. This means our retail reps are highly trained, dedicated to their roles and committed to our clients’ long-term success.

THE ROLE OF OUR RETAIL REPS

Sales

Offering complete retail coverage with an action focus that guarantees the highest possible level of stock distribution and inventory.

Selling the product into the store when there are voids
Checking inventory for auto-replenishment orders
Fixing shelves, date rotation, ensuring proper display, resets

Marketing

Maximizing in-store opportunities for products to be seen and purchased.

POS placement: trays, rail strips, danglers, etc.
Placing/ensuring additional displays and signage, especially during ads
Special retail projects, such as surveys, couponing and photo opportunities
Grand opening support

Relationships

Consistently communicating with store managers helps ensure all products are in the best location to allow for maximum retail growth.

Regular meetings with store managers to increase product knowledge
Alerting managers when promotions and new items are coming
Manager handouts for education and notifications
We also collaborate with distribution partners and manufacturer retail reps in the market

APPROVED Publix ISE Broker

If you’re looking for a way to effortlessly complete your assigned Publix ISE hours, look no further.

Approved Publix ISE broker since program began
Team dedicated exclusively to ISE hours
Consistently ranked by Publix as a top mid-sized ISE-approved broker

Client Testimonials

Grecian Delights

It is and will always be a people business. Bay Food is the best in class with relationships and item strategy, and I am grateful to have them on my team.

Clemens Food Group

We’ve grown substantially with Bay Food’s help. I’d say in the last three years we have tripled our business at Publix.

Krinos Foods

Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!

Healthy Family Project

We were incredibly impressed by the efficiency, quality and accountability of Bay Food’s team.

Tillamook Dairy

They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.

FrieslandCampina

Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.

Reser’s Fine Foods

I really can’t say enough good things about Bay Food. The amount of pride they have in what they do and the way they go to business can’t be matched. I know a lot of good brokers, but they go right at the top of that list.

ZenWTR

It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.

Pretzelized

Bay Food is extremely collaborative, and open to new ideas and thinking outside of the box to drive results. Overall, especially as a new brand, we feel very well supported.

Jennie-O Turkey Store

Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!

Request a Consultation.

Our Executive & Sales staff are ready to help you achieve success. Request more information today and learn how our best-in-class services will work for you!

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