Store-Level Sales & Marketing
Our clients receive the highest level of store-level sales and marketing support available. Our retail team combines best-in-class service with the latest technology to maximize retail sales for our food manufacturer clients.
Many of our counterparts in the industry use a subcontracted and/or day-labor workforce for executing their in-store services. But we are proud to say that we have retail representatives that are full-time, salaried sales employees. This means our retail reps are highly trained, dedicated to their roles and committed to our clients’ long-term success.
THE ROLE OF OUR RETAIL REPS
Sales
- Selling the product into the store when there are voids
- Checking inventory for auto-replenishment orders
- Fixing shelves, date rotation, ensuring proper display, resets
Marketing
- POS placement: trays, rail strips, danglers, etc.
- Placing/ensuring additional displays and signage, especially during ads
- Special retail projects, such as surveys, couponing and photo opportunities
- Grand opening support
Relationships
- Regular meetings with store managers to increase product knowledge
- Alerting managers when promotions and new items are coming
- Manager handouts for education and notifications
- We also collaborate with distribution partners and manufacturer retail reps in the market
Client Testimonials
Lemon Perfect
Working with Bay Food Brokerage has been fantastic.
If I had to give them a letter grade, it’s an A+.
FrieslandCampina
Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.
ZenWTR
It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.
Jennie-O Turkey Store
Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”
Krinos Foods
Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!
Tillamook Dairy
They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.
Tommee Tippee
Bay Food understands Publix deeply, knows the market, has relationships with buyers and distributors, and knows what levers to pull promotionally.
