
Retail Services
Bay Food Brokerage is a full-service retail brokerage company. However, if you have an internal sales team or other broker already focusing on retailers at the headquarters level, we can still partner with you for services at the store level.
Our clients receive the highest level of store-level sales and marketing support available. Our retail team combines best-in-class service with the latest technology to maximize retail sales for our food manufacturer clients.
Many of our counterparts in the industry use a subcontracted and/or day-labor workforce for executing their in-store services. But we are proud to say that we have retail representatives who are full-time, salaried sales employees. This means our retail reps are highly trained, dedicated to their roles and committed to our clients’ long-term success.
THE ROLE OF OUR RETAIL REPS
Sales
Offering complete retail coverage with an action focus that guarantees the highest possible level of stock distribution and inventory.
- Selling the product into the store when there are voids
- Checking inventory for auto-replenishment orders
- Fixing shelves, date rotation, ensuring proper display, resets
Marketing
Maximizing in-store opportunities for products to be seen and purchased.
- POS placement: trays, rail strips, danglers, etc.
- Placing/ensuring additional displays and signage, especially during ads
- Special retail projects, such as surveys, couponing and photo opportunities
- Grand opening support
Relationships
Consistently communicating with store managers helps ensure all products are in the best location to allow for maximum retail growth.
- Regular meetings with store managers to increase product knowledge
- Alerting managers when promotions and new items are coming
- Manager handouts for education and notifications
- We also collaborate with distribution partners and manufacturer retail reps in the market
APPROVED Publix ISE Broker
If you’re looking for a way to effortlessly complete your assigned Publix ISE hours, look no further.
- Approved Publix ISE broker since program began
- Team dedicated exclusively to ISE hours
- Consistently ranked by Publix as a top mid-sized ISE-approved broker
Client Testimonials
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Our Executive & Sales staff are ready to help you achieve success. Request more information today and learn how our best-in-class services will work for you!Get Started Today