Corporate HQ Sales
Our corporate HQ sales team has a long history in the retail food brokerage business. We’ve developed strong relationships with category managers and other corporate-level decision-makers, helping our manufacturers get into all major retailers in the Southeast, other than Ahold Delhaize.
If you’re looking for a perishable or center store broker to get your product into stores at the headquarters level, you’ve come to the right place.
OUR APPROACH TO HEADQUARTERS SALES
Strategy
Leveraging our retailer relationships, industry expertise and data access to build innovative strategies.
- Strong relationships with retailers and an understanding of what they’re looking for
- Market analysis, as well as industry data, partnering with SPINS
- Business planning
- Shopper marketing solutions
Presentation
- Help building professional presentations
- Product sample preparation for meetings
- Onsite kitchen at Bay Food’s Tampa office for presentations and sampling
Management
- Order management and transportation
- Forecasting analysis
- Promotion submission and tracking
- Vendor maintenance and administrative support
- Portal maintenance of all entities
Client Testimonials
Clemens Food Group
We’ve grown substantially with Bay Food’s help. I’d say in the last three years we have tripled our business at Publix.
Grecian Delights
It is and will always be a people business. Bay Food is the best in class with relationships and item strategy, and I am grateful to have them on my team.
Krinos Foods
Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!
Reser’s Fine Foods
I really can’t say enough good things about Bay Food. The amount of pride they have in what they do and the way they go to business can’t be matched. I know a lot of good brokers, but they go right at the top of that list.
Pretzelized
Bay Food is extremely collaborative, and open to new ideas and thinking outside of the box to drive results. Overall, especially as a new brand, we feel very well supported.
Healthy Family Project
We were incredibly impressed by the efficiency, quality and accountability of Bay Food’s team.
FrieslandCampina
Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.
Jennie-O Turkey Store
Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!
ZenWTR
It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.
Tillamook Dairy
They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.
