Headwuaters Sales

Headquarters Sales

Our Headquarters Sales team has a long history in the retail food brokerage business. We’ve developed strong relationships with category managers and other corporate-level decision-makers, helping our manufacturers get into all major retailers in the Southeast, other than Ahold Delhaize.

If you’re looking for a perishable or center store broker to get your product into stores at the headquarters level, you’ve come to the right place.



Leveraging our retailer relationships, industry expertise and data access to build innovative strategies.
  • Strong relationships with retailers and an understanding of what they’re looking for
  • Market analysis, as well as industry data, partnering with SPINS
  • Business planning
  • Shopper marketing solutions


Advice and implementation for professional, effective presentations to category managers.
  • Help building professional presentations
  • Product sample preparation for meetings
  • Onsite kitchen at Bay Food’s Tampa office for presentations and sampling


Ensuring maximum distribution and providing superior service to lighten our client’s administrative load.
  • Order management and transportation
  • Forecasting analysis
  • Promotion submission and tracking
  • Vendor maintenance and administrative support
  • Portal maintenance of all entities

Client Testimonials



Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.

Luis Teijeiro
FrieslandCampina Consumer Dairy US

Tillamook Dairy

They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.

Stephanie Carson
Director of Sales, Eastern U.S.


It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.

Mike Rigney
VP of National Accounts (East)

Krinos Foods

Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!

Shannon Kale
National Sales Manager

Lemon Perfect

Working with Bay Food Brokerage has been fantastic.
If I had to give them a letter grade, it’s an A+.

Dustin Canner, Sr.
Director of Sales, East

Jennie-O Turkey Store

Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”

Scott Bragg
Regional Business Manager

Tommee Tippee

Bay Food understands Publix deeply, knows the market, has relationships with buyers and distributors, and knows what levers to pull promotionally.

Justin Glance
Director of Sales & Business Development

Request A Consultation.

Our Executive & Sales staff are ready to help you achieve success. Request more information today and learn how our best-in-class services will work for you!
Contact Us