Headquarters Sales
Our Headquarters Sales team has a long history in the retail food brokerage business. We’ve developed strong relationships with category managers and other corporate-level decision-makers, helping our manufacturers get into all major retailers in the Southeast, other than Ahold Delhaize.
If you’re looking for a perishable or center store broker to get your product into stores at the headquarters level, you’ve come to the right place.
OUR APPROACH TO HEADQUARTERS SALES
Strategy
- Strong relationships with retailers and an understanding of what they’re looking for
- Market analysis, as well as industry data, partnering with SPINS
- Business planning
- Shopper marketing solutions
Presentation
- Help building professional presentations
- Product sample preparation for meetings
- Onsite kitchen at Bay Food’s Tampa office for presentations and sampling
Management
- Order management and transportation
- Forecasting analysis
- Promotion submission and tracking
- Vendor maintenance and administrative support
- Portal maintenance of all entities
Client Testimonials
Tommee Tippee
Bay Food understands Publix deeply, knows the market, has relationships with buyers and distributors, and knows what levers to pull promotionally.
Lemon Perfect
Working with Bay Food Brokerage has been fantastic.
If I had to give them a letter grade, it’s an A+.
Tillamook Dairy
They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.
ZenWTR
It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.
FrieslandCampina
Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.
Krinos Foods
Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!
Jennie-O Turkey Store
Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”
