Our Advantages

At Bay Food Brokerage, we combine old-fashioned hard work and personalized service with the latest cutting-edge technology and innovative thinking. This means our clients - and our retailer and distributor partners - experience both a satisfying working relationship as well as exceptional results when they work with us.

Merging the old and the new, Bay Food Brokerage brings the best of both worlds to retail food brokerage services in the Southeast.

Tommee Tippee

Bay Food understands Publix deeply, knows the market, has relationships with buyers and distributors, and knows what levers to pull promotionally.

Justin Glance
Director of Sales & Business Development


Bay Food is a wonderful team of talented individuals that have great connections with key retailers. They provide great support at the corporate and store level.

Luis Teijeiro
FrieslandCampina Consumer Dairy US

Lemon Perfect

Working with Bay Food Brokerage has been fantastic.
If I had to give them a letter grade, it’s an A+.

Dustin Canner, Sr.
Director of Sales, East

Jennie-O Turkey Store

Outstanding retail support that produces excellent results in sales and marketing.
The representation is fantastic!”

Scott Bragg
Regional Business Manager

Tillamook Dairy

They’re the prime example of what a regional broker can do and offer.
It’s been an incredibly wonderful journey.

Stephanie Carson
Director of Sales, Eastern U.S.


It’s been a pleasure working with Gary Royal and his team. They are organized and do a great job understanding our business needs.

Mike Rigney
VP of National Accounts (East)

Krinos Foods

Bay Food Brokerage is one of the best! They exceed my expectations at every turn. They know their customers inside and out and know how to execute!

Shannon Kale
National Sales Manager

What Sets Us Apart

Decades of Experience

Established in 1993, Bay Food Brokerage is a long-time, proven leader in the Southeast U.S. We have deep relationships with the major retailers in the region.

Simply put, we know what retailers are looking for. We bring this knowledge to our clients during the research and development phase of new products, as well as the pitching and sales process.

Also, retailers respect and value our relationships. We typically get meetings quickly, and retailers also come to us when they’re looking for certain products. This offers our manufacturer clients many beneficial insights and inroads into retailers in the Southeast.


Best-In-Class Customer Service

Our highly responsive team is always available for clients and partners, getting them answers fast.

This is thanks, in part, to our investment in technology, which allows us to access information quickly. However, it’s mostly thanks to our unwavering commitment to be the best partner possible to our clients and retailers.

Responsiveness, transparency and sincerity are all traits valued by our team at Bay Food Brokerage.


Full-Time Retail Representatives

Many retail food brokerages use part-time staff or day-laborers to execute their store-level sales and marketing services. But at Bay Food Brokerage, we have retail representatives that are full-time, salaried sales employees.

This means our retail reps are naturally more motivated to excel in their careers and are highly committed to our clients’ success. This consistency also means they have a regular presence at the stores they cover. This allows them to build and maintain productive relationships with store managers on behalf of our clients.


Industry-Leading Technology

We leverage technology and data to maximize efficiency and profits for clients – including RW3/Wiser, Syndicated Data and MCS.

RW3/Wiser enables our retail reps to visit stores more frequently and to provide clients with timely reports and updates. It also easily allows us to confirm distribution, answer survey questions, take real-time photos for clients and deliver reports.

SPINS is a third-party company that provides IRI data and analytics for our clients. This data offers insight into how clients’ products are performing compared to competitors, up-and-coming categories and more. This information is not only educational for our team. It also makes us a better partner when our clients are developing products and formulating sales strategies.

To lighten our clients’ administrative workload, we use Management Computer Systems (MCS). MCS helps increase efficiencies among our team so we can shoulder some of the administrative burden that otherwise would fall to our clients, such as filling out forms.


Ready to Get Started?

Contact us today to learn how we can put these advantages to work for you.
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