Food Marketing Tips for Manufacturers Targeting Retailers

February 21, 2024
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Selling to Supermarkets: Food Marketing Tips for Manufacturers Are you a food manufacturer looking to sell your products to grocery stores? This post shares some valuable food marketing tips from our experts at Bay Food Brokerage to help you navigate selling to supermarkets. Understand the Supermarket Industry First, understanding the retail food industry is essential for food manufacturers and brands...

How food manufacturers can get the data they need to successfully sell to retailers

August 29, 2023
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How food manufacturers can get the data they need to successfully sell to retailers In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have access to data in 2023. In Part 2, we highlighted specific data-driven insights available to food manufacturers and why they’re important. Here in Part 3, we...

5 Critical Insights Data Gives Food Manufacturers Selling to Retailers

July 31, 2023
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In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have food industry data analytics in 2023. In this post, we drill down to highlight specific key data available to food manufacturers selling to retailers. More importantly, our Director of Perishable Sales and Business Development, Erin McCulloch-Crume, shares how these critical...

Why Data-Driven Selling is Critical for Food Manufacturers in 2023

July 5, 2023
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Data is knowledge, and knowledge is power. In the retail food industry, data helps manufacturers and retailers in understanding consumer behavior. This drives sound strategy development and smart decision-making. Welcome to the first blog post in our three-part series about data-driven selling in the retail food industry. In this post, we highlight why it’s so important for food manufacturers to...