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Category Archives: Client Testimonials

Testimonial: Lemon Perfect Water Brand

Bay Food Brokerage has been providing center store broker services to Lemon Perfect since April 2020. In less than two years, we’re proud to have played a role in the brand’s speedy launch and impressive growth in the Southeast. And, we’re especially grateful to Lemon Perfect’s Senior Director of Sales in the East, Dustin Canner, for sharing his perspective on our partnership in this blog post.

About Lemon Perfect

Lemon Perfect is a naturally refreshing, zero-sugar cold-pressed lemon water with hydrating electrolytes and essential antioxidants.

“We’re at the intersection of flavor and good-for-you,” Dustin said.

The brand, originally founded in California, is currently based in Atlanta.

The Opportunity: Southeast Retail Growth

By late 2019, start-up Lemon Perfect had recently transitioned from producing cold beverages to its existing shelf-stable enhanced water. And company leaders were looking to get the product into retail stores in the Southeast.

“Publix is the biggest retail player in the Southeast, and we needed someone who had a relationship with the Publix grocery department,” Dustin said.

The Solution: A Passionate Center Store Broker Partner

Lemon Perfect’s leadership recognized that working with the right partner that offered center store broker services was key to achieving their Southeast sales goals. A trusted industry partner recommended that Dustin meet with VP of Sales Gary Royal at Bay Food Brokerage.

“From the first minute I spoke to Gary, I could see his passion for our product,” Dustin said. “He took a ton of time to learn about the brand and raved about the product. It felt like having him in our corner would be like having another Lemon Perfect employee on board. He was that engaged.”

Dustin had first started talking to Bay Food Brokerage about their center store broker services in January 2020. By April 1, Lemon Perfect had engaged Bay Food as its Southeast broker representing the brand in Publix.

The Results: Product in 1,200+ Publix Stores in Six Weeks

Lemon Perfect sent Bay Food Brokerage the product sales sheets, and the center store broker team got to work. Within six weeks of Lemon Perfect’s introductory call with Bay Food, Publix had agreed to sell four SKUs of Lemon Perfect in all its 1,200-plus stores throughout the Southeast starting that May.

“It happened very quick, which is especially notable because it was at a time when the world was on edge with the pandemic,” Dustin said. “Gary was able to walk into Publix and share why he thought our product was a good fit for the Southeast consumer. The category team at Publix bought right in. To go into over 1,200 Publix stores right off the bat was kind of unheard of.”

As the brand’s Publix broker, the Bay Food team also worked closely with Lemon Perfect on its marketing plan to support retail sales.

“Gary specifically helped me put together a great trade marketing plan to support Publix and make sure the Publix consumer is trying our product and coming back and buying it in a big way,” Dustin said.

At the close of 2021, Lemon Perfect has experienced a 210% growth in sales over 2020.

The Experience: A Hands-On Partner

Dustin highlighted a few traits about Bay Food Brokerage that he thinks sets the company apart as a center store broker

“I think they do a great job of working with emerging brands,” Dustin said. “We’re a start-up brand, and Bay Food has held our hand through all phases of growth.”

This hands-on approach includes:

  • Monitoring Lemon Perfect’s week-over-week sales
  • Coordinating with its distributor
  • Keeping up with the operations team and inventory

“Working with Bay Food Brokerage has been fantastic,” Dustin said. “They have been great about handling everything we’ve thrown at them. Even through challenges, they’ve always had our back. If I had to give them a letter grade, it’s an A+.”

Looking for a center store broker partner in the Southeast? Contact us today to learn how we can help

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Testimonial: How Food Brand Tillamook Grew Their Presence and Sales in the Southeast

Bay Food Brokerage has provided retail food brokerage services to Tillamook County Creamery Association (Tillamook) since late 2017. Over the past few years, we’re proud to have made great strides in helping West Coast-based Tillamook expand into the Southeast. And, we’re especially grateful to Tillamook’s Director of Sales focused on the Eastern U.S., Stephanie Carson, for sharing her perspective on our partnership in this blog post.

About Tillamook

Tillamook is a farmer-owned dairy co-operative based in Tillamook, Oregon. Established over 110 years ago, the brand is committed to producing delicious, high-quality dairy products and operates in six categories:

  • Cheese
  • Ice cream
  • Butter
  • Sour cream
  • Yogurt
  • Cream cheese spread

“We believe that everyone should have access to real food with simple ingredients,” Stephanie said.

The Opportunity: East Coast Expansion

In 2017, Tillamook leadership decided to embark on a national expansion.

“Up until this time, we were previously known only in the Western United States in any meaningful way,” Stephanie said. “We were looking for how we were going to sell in the East and decided to utilize brokers to tackle that part of country.”

The Solution: A Regional Food Brokerage Services Partner

“From our first call with Cammie and Chris, it was clear they had the expertise, the access, the passion and the relationships with the customers that we were targeting,” Stephanie said. “Hiring Bay Food Brokerage was just a no-brainer.”

As a result, Tillamook engaged Bay Food Brokerage to provide food brokerage services for their cheese, ice cream and cream cheese spread categories. Sales efforts would focus on the Southeastern U.S.

The Results: Products in Major Retailers

“Our first major achievement with Bay Food was them launching two cheese snacking items with Publix in 2018,” Stephanie said. “Fast-forward to today, and we now have 40 SKUs in Publix. And, we’ve penetrated other large Southeastern retailers through their representation, as well.”

Thanks in part to our food brokerage services, Tillamook now sells products in Publix, Winn-Dixie and Earth Fare throughout the Southeast.

The Experience: A True Partner

According to Stephanie, there are key traits that set Bay Food Brokerage apart from other companies offering retail food brokerage services. For example, our team immerses themselves in the business of our manufacturers.

“I believe they truly embody the Tillamook story and understand what we’re trying to achieve,” Stephanie said. “As a result, they are a natural extension of Tillamook. I think that’s very rare.”

In addition, Stephanie said our follow-through is impeccable and that our staff works very well with Tillamook’s team.

“They’re the prime example of what a regional broker can do and offer,” Stephanie said. “It’s been an incredibly wonderful journey.”

So, are you ready to find a food brokerage services partner in the Southeast? Contact us today to learn how we can help.

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