Food Marketing Tips for Manufacturers Targeting Retailers

February 21, 2024
Featured image for Food Marketing Tips for Manufacturers Targeting Retailers
Selling to Supermarkets: Food Marketing Tips for Manufacturers Are you a food manufacturer looking to sell your products to grocery stores? This post shares some valuable food marketing tips from our experts at Bay Food Brokerage to help you navigate selling to supermarkets. Understand the Supermarket Industry First, understanding the retail food industry is essential for food manufacturers and brands...

Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging

December 2, 2023
Featured image for Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging
Unlock Success: 5 Strategies to Enhance Retail Food Product Packaging Grocery stores often need packaging solutions that are both efficient and attractive. Retail food product packaging must meet the expectations of customers while also providing protection, convenience and product placement in stores. Fortunately, there are several strategies manufacturers can use to optimize packaging to appeal to grocery store buyers. If...

How food manufacturers can get the data they need to successfully sell to retailers

August 29, 2023
Featured image for How food manufacturers can get the data they need to successfully sell to retailers
How food manufacturers can get the data they need to successfully sell to retailers In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have access to data in 2023. In Part 2, we highlighted specific data-driven insights available to food manufacturers and why they’re important. Here in Part 3, we...

5 Critical Insights Data Gives Food Manufacturers Selling to Retailers

July 31, 2023
Featured image for 5 Critical Insights Data Gives Food Manufacturers Selling to Retailers
In Part 1 of our “Data-Driven Selling” blog post series, we outlined why it’s so important for manufacturers to have food industry data analytics in 2023. In this post, we drill down to highlight specific key data available to food manufacturers selling to retailers. More importantly, our Director of Perishable Sales and Business Development, Erin McCulloch-Crume, shares how these critical...

Why Data-Driven Selling is Critical for Food Manufacturers in 2023

July 5, 2023
Featured image for Why Data-Driven Selling is Critical for Food Manufacturers in 2023
Data is knowledge, and knowledge is power. In the retail food industry, data helps manufacturers and retailers in understanding consumer behavior. This drives sound strategy development and smart decision-making. Welcome to the first blog post in our three-part series about data-driven selling in the retail food industry. In this post, we highlight why it’s so important for food manufacturers to...

3 Things Food Manufacturers Should Know about Sustainability

May 2, 2023
Featured image for 3 Things Food Manufacturers Should Know about Sustainability
According to SPINS’s “Big Trends 2022” report, 77% of all grocery shoppers believe sustainability is important when selecting products. Products that reduce the negative impact on environmental and social factors are examples of manufacturers reacting to these food and beverage sustainability trends. This blog post covers what food manufacturers should know about sustainability demand among grocery shoppers. Keeping a finger...

Food Packaging Challenges & How Manufacturers Are Overcoming Them

January 16, 2023
Featured image for Food Packaging Challenges & How Manufacturers Are Overcoming Them
Most food manufacturers consistently worry about labor, pricing and production. But, a sometimes overlooked element to delivering product to retailers on time is packaging. Many factors can impact whether a manufacturer fills an order or shorts a retailer, including packaging issues. Thankfully, with enough planning, strategy and creativity, manufacturers can avoid many of the top retail food packaging challenges. Top...

How Effective Food Brokers Handle High-Inflation Periods

November 10, 2022
Featured image for How Effective Food Brokers Handle High-Inflation Periods
At the end of August, grocery price inflation hit a 43-year high, with U.S. retail food price inflation up 13.5 percent year over year. Consumers are feeling the pinch, while manufacturers and retailers struggle to keep supply chains moving. Thankfully, a good retail food broker can help manufacturer clients and retail partners navigate these pricing increases. Everything from extreme weather...

3 Reminders for the Retail Food Industry from Hurricane Ian

October 27, 2022
Featured image for 3 Reminders for the Retail Food Industry from Hurricane Ian
In late September, Hurricane Ian caused catastrophic damage and power outages in many markets after it made landfall in Florida. Breakdowns in the supply chain led to empty grocery store shelves throughout the state, especially in the most at-risk and affected regions. This storm reminded us why every Southeast grocery broker, retailer and manufacturer must always be prepared for record-breaking...

5 Signs You Are Ready to Hire a Retail Food Broker

October 5, 2022
Featured image for 5 Signs You Are Ready to Hire a Retail Food Broker
Many food manufacturers face challenges with getting their products on supermarket shelves, and for a variety of reasons. Even with a strong internal sales team, obstacles may stand in the way. The good news is, often, a retail food broker can help clear some of these hurdles. In this post, our Director of Sales Gary Royal shares five signs that...