September 27, 2021
Our company recently expanded operations with the addition of a new division focused on consumer packaged goods (CPG). For over 27 years we’ve been known for our work with perishables, and now we’ve added “CPG broker” to our official resume. And at the helm of the Center Store Division is Vice President of Sales Gary Royal, who we’re proud to spotlight in this blog post.
Gary came to Bay Food Brokerage with more than two decades of experience in the specialty and natural food industry. He spent 15 years at KeHE Distributors, where he worked with many key retailers across the U.S. While at KeHE, he won numerous sales and leadership awards. Gary also created the Golfing for Kidz charity event to give back to less fortunate children.
Now, he oversees Bay Food Brokerage’s new Center Store Division and its team of account executives. Also, as a CPG broker, he oversees direct business for center store products, as well as any products that involve a food distributor.
Our Center Store Division works with food manufacturers of consumer package goods, such as non-perishable canned, boxed and bagged foods, and shelf-stable beverages. As a CPG broker, we act as the sales and marketing team for our center store clients. We partner with large retailers like Publix, Winn-Dixie, Harris Teeter and others, to sell their clients’ food products in their stores.
When asked why he decided to join our team at Bay Food Brokerage, Gary said:
“Bay Food Brokerage is a true Southeast broker, with very deep knowledge and relationships in this market and a strong investment in the community. We also provide more support to clients – with a large team of both account executives and support staff – than other brokerages I know. Our clients appreciate that commitment to doing what’s best for their business.”
Get to Know Gary, VP of Sales and CPG Broker
- What are your hobbies?
Golfing and fishing.
- What might someone be surprised to learn about you?
From 1999 to 2009, I relocated for work (with the same company) 8 times in 6 different states.
- What’s your favorite food?
Tough question, and I can’t single out one. I enjoy BBQ, Mexican and Italian foods all about the same.
- What was the first concert you attended?
Garth Brooks in Tampa, Florida.
- What are some small things that make your day better?
A drive home with minimal traffic and no phone calls. Sometimes I just need that 45 minutes to unwind from the day and listen to music. Also, cooking/BBQ outside with friends and family.
- What’s the best advice you’ve ever received?
I have always strived to “treat others how you would like to be treated.” I also learned at a young age that if I wanted to be successful in life, I’d have to be determined and dedicated to working hard. I also like to surround myself with great team members that have the same work ethic.