Bay Food’s Brand Gets a Fresh New Look

December 4, 2024
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Bay Food Brokerage Changes Logo, Rebrands for an Updated Look

Bay Food Brokerage is proud to announce our new company logo and refreshed brand! We’ve been in business for over 31 years, and in that time have had six company logos, including our commemorative 30th Anniversary logo last year.

The newest logo captures the strength and solidity of our company over the past three decades, as well as a sense of action and forward momentum as we continue moving into the future with purpose and enthusiasm.

The four lines in the B icon also represent Bay Food’s core values: Partnership, Operational Excellence, Family and Philanthropy.

Standard Logo:



Logo Variations:


         

         

Our new color palette focuses on blues but also includes the candle apple red that has graced most of our past logos, as an accent color.

“The new logo and refreshed brand reflect positive change, action and growth, which our company has seen and will continue to see in the coming year,” said Bay Food President, CEO and Founder Cammie Chatterton. “We have exciting new leadership changes on the horizon, are moving into a new headquarters building next year and have other exciting initiatives in the pipeline. This rebrand aligns well with the evolution of Bay Food Brokerage into the next chapter.”

Thank you to Pinstripe Marketing for leading and executing the development of our new logo and visual brand refresh.